In a move to try and put an end to the Pilipinas Kay Ganda branding fiasco, Enteng Romano III, DOT Undersecretary for Promotion, has irrevocably resigned his post. In a purportedly hasty press conference with supporters already present and ready to give his reasons for leaving, he still denied any plagiarism had occurred to downplay the uproar. While others were elated at the news of someone taking responsibility for the 3.7 million widely and globally publicized faux pax, many still questioned why it was Romano who resigned and not the Secretary of the DOT if there was truly any command responsibility in this new government.
It is true that the President has been very vocal in defending his men and women from their miscues. But this is not just a publicity nightmare or a twitter or “he left his celphone” mistake, it is travesty that puts to question our culture, creative integrity, global image and how public funds are spent by government. Secretary Alberto Lim should not hide behind the curtains and should himself have had the integrity to offer the President his courtesy resignation at the least. Our recent reports have pointed out several instances that has proven the incapability of this individual to handle such an important and frontline job of promoting and marketing the Philippines and its image. Add to this his arrogant stance against the tourism congress, the private sector and the tourism stakeholders. Now, to defend himself, PR outfits have been trying to re-tell the story of the fiasco and trial ballooning the notion that the flak received was purportedly initiated by people against the open skies policy of this administration and the tourism congress who have been clamoring to be heard under the tourism act of 2009. This is clearly a deflection job trying to downplay his role in this marketing fiasco as he himself was very active promoting and defending the Pilipinas Kay Ganda campaign on radio and print media.
At the onset of the Aquino administration and Lim’s assumption as tourism chair, he was already against the WOW Philippines brand and was already looking to replace it by claiming that the WOW slogan was lacking in content. It should also be noted that Secretary Lim signed all the vouchers and checks and even launched the brand. In government, nothing happens and moves until the Secretary or head of Agency gives his approval and consent. And this can only happen after several internal presentations. If there is anyone who should resign, it should be Secretary Alberto Lim because he has lost the support of the tourism industry stakeholders and not Romano who has been the unfortunate but happy fall guy. Happy? his resignation at most increased his level of integrity which is totally lacking in the Department of Tourism’s current head.
Are they all off the hook so to speak after this gallant and selfless display of personal sacrifice by Enteng Romano? It should be noted that public funds were spent to promote this fiasco to a tune of 3.7 Million for the event alone. Note that Romano only resigned after it was revealed that funds were already spent for the launching event of the failed and plagiarized slogan and logo with actual vouchers and copies of the check being revealed by DOT insiders. This is a crisis response. There should be a full accounting of funds and events…Costs of meetings, reimbursements, travel, agency commissions to really get to the bottom of the fiasco because again public funds were used. They will need to explain all these as a duty to the public and restore a semblance of confidence in the government already branded as a college student council by Senator Joker Arroyo. 3.7 Million may be a small amount, but it is still public money that should be accounted for and justified. Who were the contracted parties that launched the event? Are they in anyway involved with Campaigns & Grey? Who copied the Polska logo? When was this done? More light should be shed in order to avoid a repeat of this in this government and maybe for future governments.
I am sorry does not cut it anymore. GMA said this but her popularity declined. The President should now cut and cut clean and weed out all the bad eggs in his administration to lighten his load! This is the only way this could end. If Alberto Lim had any self respect left in him, he should follow the example of Enteng Romano and just go back to El Nido.
While Enteng Romano has resigned, he still believes in what was developed by Campaigns & Grey. You have to give the man some points for this whereas the Ad Agency who was supposed to defend their creative idea totally failing to defend their own work.
Link to Romano press statement and resignation letter.